I Love… Shower Hijack Campaign in association with Coppafeel!

Coppafeel! came to my attention last year when they teamed up with Birchbox to raise awareness of this great charity and cause. As you may guess from the name, Coppafeel! is a breast cancer awareness charity whose campaigns aim to offer no-nonsense advice and information to women.

Coppafeel! have partnered with ‘I Love…’ to be the first cosmetics company to release a shower creme and bubble bath with breast cancer awareness symptom labels to the packaging. They have released this gel as part of their #ShowerHijack campaign and I LOVE it. The idea is that you are already naked, already rubbing your skin while you’re getting clean, so why not use that time to quickly check your boobs for symptoms and early warning signs? We should all be checking our boobs regularly and this gives us a little nudge in the right direction.

I Love... Shower Hijack Campaign

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I Love… Shower Hijack Campaign

As you can see, from the front this bottle looks like any other shower gel. But on the back you have clear signs and symptoms to check for. As this is portrayed in a defined checklist it’s impossible not to do a thorough check just by following the instructions, and it may also alert you to symptoms you may not have been aware of. We all know to check for lumps, but you do check your nipples or skin texture? Coppafeel! aim to raise education, awareness and confidence in women: giving them the knowledge to check their own boobs, to know what is abnormal and encourage them to approach their GP. Early detection is a life-saver, and that’s not hyperbole. This is such a fantastic cause that I just want to go out and buy these for all my friends and women in my family.

This product is not only useful but is also a treat to use: it can be used as a shower gel or bath gel. It smells DIVINE: a bright, summery peach scent that really perks you up. It’s also pH balanced, paraben free and soap free so your skin can feel soft and nourished.

You can purchase this brilliant limited edition creme in Boots for £2.99. I think this is a wonderful campaign and hope it encourages more women to Coppafeel in their morning shower or evening bath. (EDIT Feb 2016: This has now been discontinued, but you can find other products by I Love… HERE)

Lex

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