Instagram has really lost its shine in the past year. The algorithm changes mean that the bigger your account the fewer people see it, certain bloggers are buying followers, the spammy comments with no relevance to the content … I’ve just fallen out of love with it a little bit. I became too obsessed with the number of likes each photo would get, how many comments, the feedback, and it just completely took the fun out of it. So I decided to set myself a challenge to keep me interested and the rainbow make up challenge was born!