I am so excited to review The Ordinary Serum Foundation * today. The news that The Ordinary were moving into make up caused a bit of a stir and I can’t wait to introduce you to this product.
If you haven’t heard of The Ordinary, they are one of the most exciting brands to emerge in recent years. They are owned by Deciem, who have lots of other amazing brands (seriously, take a look at their website at your peril – you will be stuck there for days!) and they are kind of like the ‘enfant terrible’ of beauty at the moment. In a world of boring, stale product releases and playing it safe, The Ordinary have made a name for themselves by releasing science-driven skincare that really works and is almost disturbingly affordable. And that carries over into the make up range: The Ordinary Serum Foundation is £5.75 for 30ml. That is bananas!
Some other amazing things about The Ordinary Serum Foundation: there are 21 shades with different undertones; it’s alcohol free, oil free, cruelty free AND vegan. You can read more, and also purchase it, HERE… I’m shade 1.1P, if that helps! I wore this foundation over a primer and with a setting spray yesterday at a wedding, and after about 11 hours of wear (and lots of sweaty dancing) my make up still looked great, so it has passed the oily face test!
The other products I used in this video are the amazing Beauty Blender, Simple Micellar water* and the It Cosmetics Buffer Foundation brush*.
But enough of my waffle, take a look at the video below to see how well it covers my rosacea, how it feels on the skin, and a few application comparisons.
If you would like to colour match to the foundation in person, there is a counter in House of Fraser on Oxford Street in London, and in HoF Glasgow. There are also dedicated stores in Spitalfields, Covent Garden, and Spitalfields Boxpark.
What do you think to The Ordinary Serum Foundation? Do you like the more natural look or are you more excited for my Coverage Foundation review (which is now live HERE)? If you’d like to see the other things I’ve tried from The Ordinary, you can take a look HERE. Also if you haven’t subscribed to my YouTube channel it would really mean a lot to me, you can do that HERE and if you want to keep up with my instagram stories for all the sneak peeks of new-in make up (as well as updates on my rosacea/life) then you can follow me HERE. Yay – let’s be friends all over the internet!
Lex
*PR sample. Links may be affiliate. For more information, please see the Disclaimer tab at the top of the page.
Great review. I’ve yet to try any of the Ordinary foundations, but will certainly give them a try at some point as such a good price. Hopefully they’ll appear more on the high street too. In the meantime, I’ve liked Loreal True Match foundation which I think you’ve also found as a good foundation. Again, they have a good range of shades which makes it easier to find a shade which matches skin tone.