There’s something a little a bit different on the blog today, but I wanted to talk about Pinterest. More specifically, I wanted to share the 5 ways to improve your Pinterest account which can all be done in under an hour.
Those of you who follow me on social media may know that earlier this year I started my own business as a Pinterest manager. Many of my clients just don’t have the time (or desire!) to learn the intricacies of Pinterest, or don’t have the time to manage the day to day running of the account, so they find it much easier to hand it over to someone who lives and breathes the site (that’s me!). But I know that there are lots of people who are interested in improving their Pinterest accounts and getting on the road to making it a huge part of their blog or business promotion. So I have put together this post on the 5 ways to improve your Pinterest account in 1 hour.
All of the following are important steps to improve your Pinterest account for different reasons. The earlier tips are related to the general hygiene of your account: they demonstrate to Pinterest that you are a high quality creator who should be promoted and recommended to others. The latter are all about how to get more eyeballs on your pins, which helps you to improve your traffic. All of them are great places to start if you want to give your account a boost.
- Make sure you have a Pinterest business account. It’s free to do and gives you access to really helpful Pinterest analytics that will improve your account going forward. It’s also against Pinterest’s T&Cs – if you’re making money from your site – to not have a business account, so any blogger or business should absolutely have one to avoid getting in trouble. Get your Pinterest business account HERE.
- Claim your website. By doing this, Pinterest can identify any content that others pin from your site, links it to your Pinterest account, and can then brand that pin to properly credit you. It takes a little bit of fiddling with your blog’s HTML, but it’s worth it. Follow the instructions HERE.
- Get the ‘Save It’ button on your blog. You may have seen on other websites that when you pass over an image, a little prompt appears telling you to save it – this small addition helps encourage people to share your content for you. When it comes to quick wins on Pinterest, I think that may be one of the biggest! Instructions on how to get the button HERE.
- Get Rich Pins. This makes your pins so much more engaging, useful, and eye-catching by displaying metadata from your website (headline, title, description, your blog name) in the pin. Plus, once you’ve set up Rich Pins it applies across your entire website and pins already on Pinterest so it’s a ‘one and done’ thing. HERE are the instructions.
- Tell your fans that you’re on Pinterest! This may sound obvious, but in the same way that you might encourage your blog readers or Facebook followers to check out your Instagram account, do the same with Pinterest. I would recommend sharing a specific board rather than a general ‘follow my Pinterest account!’ call to action – do you have a board that sums up your blog or business perfectly? Share that one
I really hope that this blog post was helpful and that you feel inspired to go forth and utilise these 5 ways to improve your Pinterest account. Keep an eye on the blog for more Pinterest tips and tricks as I have a lot of information to share! There’s a post on Tailwind (a great Pinterest scheduler that I will be sharing more info on in the future) HERE if that interests you! If you don’t have the time, patience, or desire to beautify your Pinterest and use it to drive traffic to your site, take a peek at my services as a Pinterest manager – it could be right up your street.
Lex
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==SAVE THIS IMAGE FOR LATER ON PINTEREST==
